Great Advertising Through Google AdWords

By: Guido Nussbaum

AdWords are a simple and effective way of advertising on the net, which help to reach a vast audience and it does not cost much. Due to the popularity of Google AdWords if you paste an ad on the search and content sites of Google and its related network, you can advertise your products and reach a large number of buyers without spending too much on advertising. You can reach your potential customers at the right time precisely when they are looking for a product, increasing your chances of making a sale.

There are hundreds of people looking for bargains on the net and AdWords help you to reach these people. Through them you can find a market for your products. Your ads are placed above or next to relevant search engines on Google, and whenever someone clicks on your ad you get a potential buyer. This process is very simple, in minutes your ads can be running, and reaching hundreds of thousands of online and offline customers. If your ad is not clicked on, you do not pay. Thus you do not have to spend too much and are in complete control. You can also study their performance any time to see that if you are benefiting from them.
To start, you have to pay a nominal activation fee. After this you do not have to pay any monthly charges, and you can choose from a variety of ad formats. The ads can be in the form of an image, a video or just a text ad. You can change your ad anytime you want. You can keep a record of the Google AdWords performance by checking at your online account control center.
There are different ways in which you can place your ad on the site. Moreover, in pasting a keyword related ad, you choose the keywords for your ad, and decide the amount you pay for each click. The higher you pay, the more the chances of the system displaying your ad on the site. In placement of targeted ads, you choose the exact content site where your ad will be placed. You also decide the maximum amount you will pay for each click, or for per thousand page views.
To be able to target your potential customers and get better website roi, keep certain points in mind when placing ads. Some tips include relating your Ad text to the webpage where it is placed targeting a wide variety of audience. Another thing you should do is experiment with your text formats to see which works best, and include product prices and special offers to attract customers.
You can see the performance of your ads through PPR or placements performance reports. If they are useful and are they giving you some business then you can continue to have them on your site. If you feel they are not giving you any business, you can delete them from your site. You can also help Google to keep track of your progress by using a conversion optimizer. There are some more technical terms you need to have knowledge about like the CTR or the 'click through rate' which tells you about the actual number of times people actually click on your ad. The CR or 'conversion rate' is the percentage of people that actually buy something on your site.
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