By Adrienne Markovic
Analysis of the histories of both Coca-Cola and Starbucks offer us commoners a treasure trove of tips for our own marketing and branding campaigns. So, you area startup company, mom & pop job, and/or small business that cannot yet conceive of Global domination? Here are 12 compiled tips from the legends that took them from obscurity to near mythical standings.
By Phil Grisolia
“Target marketing” may be a suitable term for marketers to use among themselves, but consumer groups should never be thought of merely as “targets,” as the ultimate focus of this campaign or that marketing effort. Consumers are people. Living, breathing, emotional people. You’ll be wiser to identify and target the most significant common emotions of the group – their “hot buttons” – than to target consumers as a group.
By: R. Dean Allen
With all of the new Web 2.0 marketing avenues opening up on the web, some marketers scoff at the now old hat email marketing campaigns. This type of thinking can be a big mistake. Email marketing is about getting your message heard by the ever growing population of consumers online. It can still be one of the most effective communication and promotion vehicles in the internet communication marketplace. It is estimated the ninety percent of internet users and fifty-six percent of all Americans use email on a regular basis. For marketers who want to increase sales and profits, the following are tips on why to make email campaigns a vital part of your marketing strategies.
By: Yoshiko Choy
The concept of Integrated Communications stems from Integrated Marketing Plan, but taking it to a different level. Let's just say Integrated Communications is the "Art" of marketing and Integrated Marketing Plan is the "Science" of it... Or put it another way, Integrated Communications is like the art of cooking, planning all the right ingredients to be put into the cooking pot. Integrated Marketing Plan is the reality check presenting you with a budget which restricts the amount of ingredients.
By: Joe Cavell
Understanding that there is a distinct difference between strategic marketing and tactical marketing will aid any marketer in their development of a solid marketing plan. If you are like me and used to be a good Direct Mail or traditional Brick-and-Mortar marketing professional than you may be offended by what I am about to tell you. If you read this introduction with an open mind, you may just find that what I am about to say is true and has been for years.
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