By M. Ismail
Do you see a job ad with the heading: "Urgently needed a graphic designer and art director!" I'm sure you never see it but for those who work as a graphic designer or art director on this industry.
So what should be a graphic designer and art director? The second professional background has the same skill. What distinguishes?
If you have worked in-house or agency graphic advertising certainly often heard these two words "tone and manner." Because usually in one of the items listed Job brief sentence "tone and manner." But for those of you who have never worked on wonder what is being "tone and manner." Well, I will explain to you what the "tone and manner."
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