Tone and Manner

If you have worked in-house or agency graphic advertising certainly often heard these two words "tone and manner." Because usually in one of the items listed Job brief sentence "tone and manner." But for those of you who have never worked on wonder what is being "tone and manner." Well, I will explain to you what the "tone and manner."


Honest at the beginning of the work early in the agency, read the brief item on "Tone and Manner" I also often forget to read again and repeat the job brief. Finally, after repeated often get a brief item in which "Tone and Manner" always appears. Finally I can conclude their own without having to repeat the item.

But before that I want to ask you. What do you think about when working on a design. For whom the design is made? How do I lay out the form and the color? What size? (when making a particular design such as packaging, invitations, book, pamphlet. Image like? (photo or illustration). Use what font? And still many questions during the process design.

So, all the above actually replaced only by two words "tone and manner."

So if the "tone and manner" to design a brochure for example apartment is modern, elegant and simple of all is the answer of the question above. Or another example, "tone and manner" a brochure for the product design perfume with the target youth such as Tone and Manner are feminine, Dynamic, and Modern.

With a few words of reference "Tone and Manner" of course you already can conclude their own design such as that which will be created and does not need to think too much, do not you? If we already know that the design must be "feminine" and "modern" certainly we can find the font that character of feminine and modern matches, colors as well, may be more appropriate illustration of the image, and so forth. To help, we can find some reference on the design so that already have "Tone and Manner" of the same magazine or the internet.

O ya there is a submission from Habibie's from belajardesain@yahoogroups.com see enhancements:

Hai,

Tone & Manner of a brand can mean a range of nature, values and personality of the brand is. Because the withdrawal personalitas Brand have human beings, then we know how to determine the Tone & Manner is a brand like the association with the nature of the man.

Perhaps we never heard a conversation like this, "Can you make a logo for my company is moving the field of pharmacy. My company is a modern, robust, and mature." Are not aware, the nature of a series of words that we met earlier is Tone & Manner. Words that describe the nature of the withdrawal the company describes the nature of man.

Keywords this is a reference to be important for designers to use a project he is currently doing. these words become a kind of guide that will later be described Mood board, the selection color, type, typography is used, the layout, and visual elements of the other.

Hopefully this can be any posts short the complete article of Ismail before, when there is a lack of're equipped. Thanks.

Habibie


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