Persuasive Advertising Techniques - 3 Easy Steps To Make Your Ads Stand Out Like A Diamond

By: Vern How Chan

Attention Grabbing Is Both An Art And A Skill
You see, out of the multitudes of advertising resources, no matter how much you spend on your advertising campaigns you will always have to face one thing. Writing your ad copy before the launch



What is a good ad copy. It is simply an advertisement which focuses on persuasive advertising techniques in order to get the message across to your prospects. Something that stands out and commands attention. Here's how.

1. Make Your Benefits Stand Out
Many times I see this mistake in most ad copy that is being placed online or offline. Its quite obvious to marketers yet some people still make this mistake.

When you write an ad try focusing on how your product or service can benefit your prospects. Instead of saying,

"we have 4 classy designs to choose from" try changing your angle of approach to, "you can choose to look stunning, sexy, happy or professional with these range of".

2. Tell A Story In Your Ad Body
So we have figured out the headline as in step 1 and now we're ready to move onto the next step. You will have to be able to retain the prospects attention.

Quickly do this by telling a story of yourself, a friend or about something. It really doesn't matter as long as its not a lie and your readers can relate to it.

3. A Strong Call To Action
Perhaps the hardest path for anyone who is in advertising is asking for the sale. I'm going to make it as simple as possible. Just write this part like you are telling them as a friend.

No, really people don't like to be sold but they do like to buy. Imagine your friend telling you, "hey you gotta see this movie!". See how simple it is? Just get this done and you're ready.

Turning words into emotional motivators is one of the greatest persuasive advertising techniques you will ever learn. Now, take these steps and put them into action right away and plan your campaigns thoroughly!

Article Source: http://EzineArticles.com/?expert=Vern_How_Chan

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